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Websites that Sell: In a down economy, sites, more than ever, need to provide users with a pleasant experience while maximizing sales. For designers, marketers, managers, and small business owners--anyone involved in websites that must attract and hold visitor's interest, then close the deal. Non-profits: You are selling yourselves and your cause: This course is designed for you, too.

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January 2009
Kindle vs. iPhone/iPod Touch
Human/Machine Interaction & User Experience usually track each other, but not in the case of the first-generation Kindle and the iPhone/iPod Touch, a situation that is quite instructive.

 


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Bruce Tognazzini is a recognized leader in human/computer interaction design. As Chief Designer at Healtheon/WebMD, he helped establish WebMD as the premiere healthcare website. Before that, he was Distinguished Engineer for Strategic Technology at Sun where he led the Starfire Project that predicted the rise of the World Wide Web. During his 14 years at Apple Computer, he founded the Apple Human Interface Group and acted as Apple's Human Interface Evangelist. He has rejoined his long-time colleagues as a principal of the Nielsen Norman Group.

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